Page 22 - Value_Of_Print
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The Value of
PRINT
By the Numbers
P
oldest manufacturing
rinting is one of America’s
industries
with roots dating to before the Revolutionary
War and Benjamin Franklin. While the industry has a long
and distinguished past it also has a large presence
today a positive future.
and And, as America’s most
geographically dispersed manufacturing industry, it
provides thousands of good jobs and entrepreneurial
opportunities in every state and metropolitan area throughout
the country.
Print’s Large Economic Footprint
Printing has a very large economic footprint. The total value
of shipments produced by the American printing industry in
estimated at $145.1 billion
2011 is . According to Printing
U.S.
Industries of America’s print market tracking model,
shipments increased
printing by approximately
0.4% in 2011. The growth was the result of the overall
economic improvement and gains in advertising and
promotion printing, particularly direct mail promotion related
to the 2012 election cycle.
print markets
If the economy trends as projected,
should continue to grow in 2012
. All in all, our
projection is for 3% growth in 2012 and 3.3% growth in
2013 on a nominal or non-inlation adjusted basis.
By the Numbers
By the Numbers
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