Page 12 - Value_Of_Print

The Value of
PRINT

Efectiveness

Direct mail
is an important

marketing campaign.
part of a

85% consumers
of sort

through and read selected

mail every day
pieces of .

(Research by Mail Print)

40%
of consumers say that they

have tried a new business
after

receiving direct mail.
(Research by Mail Print )

73% prefer mail
of consumers for

receiving new product announcements or

offers from companies they do business

with as compared to 18% from email.

(International Communications Research survey)

Efectiveness

Efectiveness

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