Page 13 - Value_Of_Print
P. 13
The Value of
PRINT
Efectiveness
76%
of small businesses state that their
ideal marketing mix combination
is a
print and digital communications
of .
(Pitney Bowes Survey/Choose Print)
A
catalog lead costs $47.61
, while
email comes in at $53.85 per lead, and, what
is more, the response rate to direct mail has
three times higher than email
consistently been .
(DMA 2011 Statistical Fact Book)
N
90% of consumers
early say they want to
receive sales and promotions via direct mail
and ind ofers in the newspaper. (Nielsen research)
Efectiveness
Efectiveness
VPflipbook_cobrand_Final for print CS4.indd 21 6/13/12 2:19 PM
