Page 15 - Value_Of_Print

The Value of
PRINT

Efectiveness

Tshoppers
hose who receive a direct mail piece

spend an average 13%
directing them to an online site
more
than those who do not receive a printed piece.

(U.S. Postal Service FY07 Catalog Whitepaper/Choose Print)

Wyield 163% more
ebsites supported by catalogs

revenue
than those not supported by catalogs.

(USPS, Deliver magazine, Volume 5, Issue 5, 10/09)

60%
catalogs
of merchants surveyed said that are their
primary sales channel;
websites came in second at 20%.

(2008 DMA Study, State of the Catalog Industry/Choose Print)

C
ombining direct mail with other marketing activities
up to 20%
increases campaign payback by .
(Meta

Analysis of Direct Mail study, Brand Science on behalf of Royal Mail)

D
irect mail is an essential mechanism in the

converting desire and
marketing mix for
intention into action
.

Efectiveness

Efectiveness

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