Page 16 - Value_Of_Print
P. 16
The Value of
PRINT
Efectiveness
Print
iAsliveWell.
&
Cview mail as highly relevant
onsumers continue to a
and signiicant part of their lives.
(USPS Mail and the Internet)
A
customer survey conducted by ThinkShapes Mail
indicates an extremely high customer satisfaction rating
clients who used shaped mail
among those have in
their most recent direct mail marketing campaigns. ThinkShapes
increases the response rate
says shaped mail over
“regular” direct mail by two to three times.
3
0% more dollars are spent by multimedia shoppers
than single-medium shoppers. (USPS Mail and the Internet White Paper)
41%
Americans shop using both catalogs and
of
Internet
. (USPS Mail and the Internet White Paper)
Efectiveness
Efectiveness
VPflipbook_cobrand_Final for print CS4.indd 27 6/13/12 2:19 PM
