Page 18 - Value_Of_Print

The Value of
PRINT

Efectiveness

A digital natives

new generation of show strong
favored medium
preferences for paper, still the of all age

groups for reading and safekeeping of documents.

(Research conducted by IPSOS, in association with industry organizations

Two Sides and Print Power)

T

here are almost 187 million magazine-reading adults in the

U.S. Almost half of all magazine readers (46%) are interacting

exclusively in print.
with their favorite magazines (Fall 2011 wave

of Ainity’s American Magazine Study which surveys 60,000 U.S. consumers)

Efectiveness

Efectiveness

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