Page 17 - Value_Of_Print

The Value of
PRINT

Efectiveness

Rlearn more efectively from
esearch shows people

print than a computer. Paper has major advantages in

supporting annotation while reading, quick navigation, and

lexibility of spatial layout. This allows readers to deepen

extract
their understanding of the text, a sense of its
create a plan cross-refer
structure, for writing, to other

documents, and interleave reading and writing. (O’Hara, K. and

Sellen, A., 1997, Two Sides)

I

t is all about the mix:
Readex Research, survey

specialists serving publications, associations, and corporate
Media Usage Studies
researchers, conducted between

September 2010 and May 2011. Media used regularly by

professionals to keep current:

77%
report regular use of search engines.

74%

say they rely on print editions of magazines.

74%
say they depend on e-newsletters related to their industry.

W

ebsites of professional publishers, associations, or others
informing the industry came in at 55%.

S
ocial media came in last, with 30% indicating regular use.

Efectiveness

Efectiveness

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