Page 14 - Value_Of_Print
P. 14
The Value of
PRINT
Efectiveness
provides
Print results.
I
n 2010 an investment of $1 in direct marketing
returned, on average, $12.57
advertising expenditures
in sales. This high return on investment held up across all
industries. (Choose Print/DMA, The Power of Direct Marketing)
79%
gifts come through direct mail,
of total nonproit
only 10% online
.
(Choose Print/Blackbaud: 2011 donorCentrics
Internet & Multichannel Giving Benchmarking Report)
67%
online searches are driven by
of
offline messages39%
, with of shoppers
making a purchase
. (iProspect Oline Channel Inluence
on Online Search Behavior Study 2007/Choose Print)
63% bought
of consumers report that they
something they saw in a custom publication
.
(Ibid/Choose Print)
Efectiveness
Efectiveness
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