Page 26 - Value_Of_Print
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The Value of
PRINT
By the Numbers
P
rint Is Multi-Functional
Although many print products and services provide multiple
functions, we can sort data on shipments and plants by three
major intended functions:
inform or communicate
Print intended to factual and editorial
information such as magazines, newspapers, books, and reports.
Print providing product logistics to manufactured products
packaging, labels, wrappers, and product user manuals.
intended to market, promote, or sell various products
Print ,
services, political candidates, positions, or ideas—marketing and
promotional print such as catalogs, direct mail, and brochures.
Print by Function
Current Distribution
c
I/
nformommunicate
36.4%
ML
arket/Promote ogistics
43.8%
19.8%
Generally, print logistics printers tend to be much larger than
printers specializing in the other two functions. In terms of annual
averaged $16
sales volumes, print logistics printers around
million compared to $7.2 million for inform/communicate
printers and $2.5 million for market/promote printers.
By the Numbers
By the Numbers
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