Page 28 - Value_Of_Print

The Value of

PRINT

By the Numbers

G
rowing Importance of Digital Printing

Digital printing has increased at a rapid pace over the

past decade. What is the source of this growth in digital
digital technology
printing? The primary reason is that

consistent with customer needs
is for smaller, more

lexible printing. Also, digital toner-based printing allows for
more personalization and customization
.

Annual Percent Change in Digital Toner-Based Print

(Sales Weighted by Size of Firm)

12%
10.6%

10%

7.8%
8.0%
8% 6.6%

5.3%
6.0%
5.7%
6% 4.7%
4.1%
4%

2%
0.9%

0%

2004 2005 2006 2007 2008 2009 2010 2011 Average
Average
YTD
Excluding 2011

By the Numbers

By the Numbers

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