Page 30 - Value_Of_Print
P. 30
The Value of
PRINT
By the Numbers
W
print
hen compared to general economic cycles,
typically leads recessions and lags recoveries
so
that printing shipments turn down earlier as the recession
begins and turn up slower once the economy recovers.
Print does best when the economy reaches
a mature recovery phase. print
In this sweet spot
may outpace the economy
for a few quarters.
Proiling Economic Cycles
Typical Pattern: The Economy & Print
5
4
3
2
1
0
Mature Mature
–1 Recovery
Recovery
–2
Recession
Recovery
–3
–4
Annual % change in inlation-adjusted GDP and printing shipments
Economy Printing
By the Numbers
By the Numbers
VPflipbook_cobrand_Final for print CS4.indd 53 6/13/12 2:19 PM
