Page 29 - Value_Of_Print
P. 29
The Value of
PRINT
By the Numbers
P
rint and the Economy
In general, printing activity is correlated with various
economic metrics such as gross domestic product (GDP),
industrial production, and total employment. As demonstrated
in the chart below, the annual percentage change in total
printing, digital printing, and conventional (non-digital
track closely with
printing—primarily lithographic)
annual changes in total U.S. employment
over the study period.
Print Sales and U.S. Employment 2004–2010
(Annual Percent Change in Print Shipments & Total U.S. Employment)
15%
10%
5%
0%
–5%
Total Printing
Employment
–10%
Digital Printing
Conventional Print
–15%
–20%
2004 2005 2006 2007 2008 2009 2010
By the Numbers
By the Numbers
VPflipbook_cobrand_Final for print CS4.indd 51 6/13/12 2:19 PM
