Page 32 - Value_Of_Print
P. 32
The Value of
PRINT
By the Numbers
F
inancial Overview
average proit for 2010
The printing industry incurred an
1.4 % for all printers
of participating in the 2011–12
Ratios increase of 2.8%
Survey. This is an from last year’s
ends a trend
average loss of 1.4% and of the three prior
years of consecutive decreases. Looking back over the 90–year
history of the Ratios Studies, an astute businessperson might
reversal of the industry’s recessionary
predict the
trends
, as it has always happened. But with the ever-changing
environment, even veteran industry leaders have expressed
concern over the recovery. This report should alleviate
$2.1
some concerns. The industry showed approximately
billion in total proits
over the course of the year,
quite the opposite from 2009’s approximate $1.9 billion in
total losses. 38% of printers participating in the Ratios Studies
posted a inancial loss for the year, down from the 55% who
reported losses in 2009.
By the Numbers
By the Numbers
VPflipbook_cobrand_Final for print CS4.indd 57 6/13/12 2:19 PM
