Page 34 - Value_Of_Print
P. 34
The Value of
PRINT
By the Numbers
A
Dynamic Future
focused on diversiication
As printers have over the
years, they have moved from specializing in the production
providing ancillary services
of printed products to
communication solutions
to ofering their customers
and print management services. While there are many
printing irms in each step of this progression, the unfolding
irms think ahead
trend is extremely dynamic as to
the next step in the spectrum.
Ancillary and
Outsourced Print
Printed Products Adjacent Market
Communications Management
Solutions
Services
Space
print logistics
Looking further into the future, the
function, although mature, should continue to grow
in shipments at a pace about equal to the overall economy.
This is true as long as manufacturing activity in the U.S.
remains fairly healthy. While the inform/communicate
function of print is declining it remains a large sector.
On a year-to-year basis, there may be some years when
total sector sales grow
when the economy grows
at a particularly high pace. Also, not all irms in this sector
will experience declining sales since some will gain market
share at the expense of others.
By the Numbers
By the Numbers
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