Page 35 - Value_Of_Print
P. 35
The Value of
PRINT
By the Numbers
market/promote, T
he last functional sector, is
somewhere between the previous two sectors: in the late
not yet in decline
stages of maturity but . Shipments
market and promote will likely
of print designed to
increase but at a pace less than the economy.
Printing Industries of America projects total, real, or
will likely grow
inlation-adjusted shipments
at a modest pace over the next decade. By function, the
inform sector is projected to decline by 4% per year over the
marketing function
next decade. The is projected to
increase by 2% per year and the logistics function
by 3%
per year.
Annual Printing Shipments
By Function in $ Billions—Likely Scenario
180
160 Total
140
120
100
Marketing (+2%)
80
60
40 Logistics (+3%)
20
Inform/Communicate (–4%)
0
2011 2016 2021
Note: Inlation- and cycle-adjusted projection
By the Numbers
By the Numbers
VPflipbook_cobrand_Final for print CS4.indd 63 6/13/12 2:19 PM
