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0226AI-POWERED AUDIENCE ACQUISITIONSMARTER TARGETING. HIGHER RESPONSE. MAXIMUM ROI.Most marketers consider a 2% response rate on direct mail a success. Even at that level, direct mail consistently delivers one of the highest ROIs of any marketing channel%u2014second only to direct phone outreach.Rising postage costs are putting pressure on results. What if you could mail fewer pieces while dramatically increasing response and conversion rates?THE SOLUTIONOur AI-Powered Audience Acquisition Solution uses advanced machine learning to identify exactly who is most likely to respond to your marketing%u2014and become a customer.By analyzing your existing customer base, our platform builds a precise profile of your ideal audience. That model is then matched against 260+ million U.S. consumers, evaluated across 1,200+ behavioral, demographic, and lifestyle data points.THE RESULT:%u2022 Smaller, smarter acquisition lists%u2022 Higher response rates%u2022 Reduced mailing costs%u2022 Increased marketing ROIREACH THE RIGHT AUDIENCE WITH THERIGHT MESSAGEBeyond audience targeting, our solution enables personalized marketing at scale.%u2022 Develop messaging aligned to proven customer personas%u2022 Customize creative, imagery, and calls-to-action by audience segment%u2022 Deliver coordinated multi-channel campaigns including:%u2022 Direct Mail%u2022 Email Campaigns%u2022 Geo-fenced Digital AdvertisingThrough integration with USPS delivery tracking, digital ads and email outreach can be timed precisely to coincide with mail delivery%u2014reinforcing your message when engagement is highest.PROVEN RESULTSAI-driven insights support multiple growth strategies:%u2022 Customer Acquisition %u2013 Identify high-value lookalike audiences%u2022 Churn Prevention %u2013 Identify at-risk customers%u2022 Win-Back Campaigns %u2013 Re-engage lost customers%u2022 Lead Scoring %u2013 Match prospects to the best channels%u2022 Persona Assignment %u2013 Improve engagementMail to the right people, with the right message,at the right time. SOC for Service Organizations | Service Organizat oi nAICPA sSOC aicpa.org/soc4so%u2122DS GRAPHICS | UNIVERSAL WILDE 135 Will Drive Canton, MA 02021dsguw.com %u2022 dsguwpromo.com